Some say that the Hello Campaign is a lost cause. There’s no way that Singaporeans can band together to fight back and reverse the social apathy and melancholy that has diseased our society.

The Hello Campaign does not agree.

We can and we will. What Singapore needs to start that fire is a catalyst. That spark that will ignite the fervor to change and create the warmth in society and between us as human beings. After all, connection is the fundamental part of humanity. We don’t each live in a isolated cave, do we?

The Lost Generation video struck a chord with us. The will to manifest a hope is an awesome and inspirational thing. Watch it and understand why the Hello Campaign knows that it is making a difference.